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Rank Killing Panda Mistakes With Your Site You Should Avoid
Many online business owners had the bad fortune to feel the painful sting of Pandas wrath recently. This is one Google slap that impacts not only your page rank but also your income. The process of figuring out what went wrong and how to fix things can be painful but it is necessary if you want your business to keep going. This is a question, unfortunately, that you and you alone must answer. You have to factor in all kinds of factors – including the amount of time it’s likely to take your business to reach and/or exceed previous levels. Understanding the truth about common Panda mistakes like these can really help you avoid even bigger ones in the future.
Let’s talk about title tags for a second. Any experienced webmaster would never use more than one on a single page on their site. You need to be aware that this is a mistake that you should avoid at all costs. To keep on good terms with Google, you should avoid doing this at all costs. Anyone with internal duplicate content should get rid of it as Google will not reward you for having it on your site. It is possible that adding the same title tag to more than one page is a mistake, otherwise you are doing it purposely. If you have the same topic, with the same content, Google will penalize you for doing this. It is of utmost importance that you have an unique title tag on every page on your site.
The next thing we need to address is lack of relevancy – this can lead to a host of problems in regard to website ranking. But right now it’s important to talk about the relevancy between your URLs, not the domain but that page URLs, and your content. What you need to do is ensure that each page URL properly describes or hints at the content within that page.
It helps if the URL on the page describes what to expect. Readers typically look there to find out about the page on the site. This is also what Google does, believe it or not. They look at the page title and the URL address. You need to name your page URLs so they are relevant to the content that you are describing.
One aspect you may have not considered seriously is the content you have that is identical from one page to the next. There’s a possibility you might have two URLs that are different but send people to the same article. Your site will still suffer the consequences, even if it wasn’t intentional. It’s not hard to make this error, especially when it comes to blogs. The names of your page files and your categories are where the problem is. The result is two web addresses with the same content, even if you think you are doing a great job of organizing things. The Panda update was done for legitimate reasons, yet there are more mistakes people can make along the way. In regard to your livelihood, it may or may not have been beneficial. Your online business, and the websites that you were building, may play a role in whether or not this update was in your best interest.
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